ROI-Driven paid search optimization
Our relationship with you relies on getting results, and paid search marketing results are measured in ROI. Each and every day, our primary focus is building ROI by interpreting real data and creating campaigns that convert. This includes:
- Keyword and competitor research
- SKAGS (single keyword ad groups)
- Negative keyword pruning
- Ad copy optimization
- Landing page creation & optimization
- Search engine retargeting
D Magic
How our Conversion Rate Optimization (CRO) service can help grow your revenue
Combining search engine marketing with conversion rate optimization (CRO)
The secret to a successful SEM campaign is much more than just making your website appear on Google. Other SEM agencies in India would just set your ads to appear on Google, and leave it there. These campaigns are not performing up to its optimal level.
The secret to achieving optimal SEM results lies in the ability to get as many people as possible to call/contact you after they click on your ad and land on your website. For example, your current SEM ads are getting 2% conversion rate on your landing page. That means out of 100 people that visit your page, 2 people contact you.
Real certified Google Ads professionals
Get a team of certified Google Adwords / SEM specialists who have a minimum of 2 years experience managing various SEM campaigns locally. We help you create the perfect combination of strategy and implementation to ensure we achieve your goals.
what you get
What is included in our Conversion Rate Optimization (CRO) services?
When you partner with D Magic, you’ll gain access to our full range of paid SEM services. These services are designed to optimize every facet of your paid advertising, including:
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ad services
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PPC audit services
One of the first things we’ll do for your business is provide you with a full PPC audit. In the audit, we’ll evaluate every significant element of your existing PPC campaign and compile a report of what’s working and what isn’t. The report will break down every aspect of your PPC strategy and determine what you could improve. In addition, we’ll offer recommendations on how to improve them. In fact, if your business has over four employees and spends more than $1000 per month on PPC, you qualify for a free PPC audit! Just get in touch with us to get started.
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Remarketing services
At Numerique, we specialize in helping you harness the full potential of remarketing, particularly through platforms like Google Ads. With Google Ads, you gain the ability to track the traffic to specific pages on your website and deliver targeted ads to those users who have visited those pages. Our team is dedicated to assisting you in setting up the necessary tracking mechanisms and creating captivating remarketing ads that effectively capture the attention and interest of your target audience.
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Geofencing ad services
Numerique is here to provide you with comprehensive support in harnessing the potential of geofencing, ensuring that your ad campaigns are optimized for maximum impact. Our team of experts will assist you in identifying the ideal outer limits for your geofences and seamlessly integrate them into your Google Ads strategy. Using this information, we will assist in setting up geofences that precisely align with your objectives, reaching the right people at the right time and maximizing the efficiency of your advertising efforts.
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Social media ad services
While Google Ads is undoubtedly a powerful advertising platform, it’s important to recognize that there are various other avenues to effectively display ads and engage with your target audience. Social media platforms, in particular, offer compelling paid advertising options that shouldn’t be overlooked. With users spending approximately 28% of their Internet time on social media, these platforms present a fantastic opportunity to connect with your audience.
Creating Success
What makes our Conversion Rate Optimization (CRO) services so effective?
Match search intent at every touchpoint
Picking the right keywords will only get you so far. We understand how to match the search intent of your target keywords with ad copy, CTAs, and landing pages that turn clicks into ROI.
Experienced PPC management
How do you know what works if you’ve never gotten results before? Our paid search managers have years of experience managing successful campaigns in a variety of industries. And we have the happy clients to back it up.
Google Premier Partnership
Working with a Google Partner agency gives you a leg up. Not only are we certified in all types of Google advertising, but we also get access to direct support and other resources provided by Google. Your campaigns benefit directly from this exclusive insider knowledge.
“D Magic CRO service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”
Director of Marketing
The proof is in the numbers
Why Conversion Rate Optimization (CRO) can bring in the numbers
38%
of growth rate in brand awareness for businesses that start doing Search Ads
100%
of total clicks on search results page are Search Ads, serving as proof that a dependence on SEO alone limits your potential for more traffic and leads.
82%
of clicks on Search Ads are more likely to buy, making for better leads
FAQ
FAQs about Conversion Rate Optimization (CRO)
Looking to learn more about Conversion Rate Optimization (CRO) for your business? Browse our FAQs:
Conversion Rate Optimization (CRO) is the process of enhancing a website or landing page to increase the percentage of visitors who complete a desired action, such as making a purchase, signing up for a newsletter, or filling out a contact form. It involves analyzing user behavior, testing different variations, and implementing changes to improve performance and achieve higher conversion rates.
CRO is crucial because it helps maximize the effectiveness of your existing traffic. By improving your website’s ability to convert visitors into customers or leads, you can increase revenue and reduce customer acquisition costs without having to invest in additional marketing efforts. Effective CRO leads to better ROI and a more efficient use of your marketing budget.
To start with CRO, follow these steps:
- Set Goals: Define what actions you want visitors to take on your site (e.g., purchases, sign-ups).
- Analyze Current Performance: Use tools like Google Analytics to gather data on user behavior and conversion rates.
- Identify Areas for Improvement: Look for patterns or issues that might be affecting conversions, such as high bounce rates or abandoned carts.
- Develop Hypotheses: Formulate ideas on how changes might improve conversion rates.
- Test Changes: Implement A/B testing or multivariate testing to evaluate the impact of different changes.
- Analyze Results and Implement: Review test results, apply successful changes, and continuously monitor performance.
Common tools for CRO include:
- Analytics Tools: Google Analytics, Adobe Analytics
- A/B Testing Tools: Optimizely, VWO, Google Optimize
- Heatmap Tools: Hotjar, Crazy Egg
- User Feedback Tools: SurveyMonkey, Typeform
- Session Recording Tools: FullStory, Lucky Orange
Best practices for improving conversion rates include:
- Simplify Navigation: Ensure your site is easy to navigate.
- Optimize CTAs: Use clear, compelling calls-to-action (CTAs) that stand out.
- Enhance Page Load Speed: Reduce load times to prevent user frustration.
- Improve Mobile Experience: Ensure your site is fully responsive and functional on mobile devices.
- Use High-Quality Visuals: Employ professional images and engaging content.
- Conduct Regular Testing: Continuously run A/B tests and analyze results to refine strategies.
Success can be measured using various metrics, including:
- Conversion Rate: The percentage of visitors who complete the desired action.
- Bounce Rate: The percentage of visitors who leave the site after viewing only one page.
- Average Order Value (AOV): The average amount spent per transaction.
- Cost per Conversion: The cost associated with acquiring a new customer or lead.
- Return on Investment (ROI): The return generated from CRO efforts compared to the cost.
The time frame to see results from CRO can vary depending on the complexity of the changes, the volume of traffic, and the specific goals. Typically, A/B tests may take a few weeks to gather enough data, while more significant changes might require several months to fully assess their impact. It’s important to be patient and continuously monitor results for ongoing optimization.
Common mistakes to avoid include:
- Ignoring Data: Relying on assumptions instead of data-driven insights.
- Testing Too Many Changes: Making multiple changes at once, which can confound test results.
- Neglecting Mobile Users: Focusing only on desktop users and ignoring mobile optimization.
- Lack of Clear Goals: Not defining specific, measurable goals for your CRO efforts.
- Failure to Act on Insights: Not implementing successful changes based on test results.
Yes, CRO can be applied to any type of website, whether it’s an e-commerce site, a service-based site, or a lead generation site. The principles of improving user experience, optimizing content, and enhancing design are universally applicable, though the specific strategies and metrics may vary depending on the site’s objectives.
CRO should be an ongoing process. Regularly reviewing performance data, conducting A/B tests, and implementing improvements ensures that your site remains optimized and responsive to changes in user behavior and market trends. Establish a routine for CRO activities, such as quarterly reviews or bi-annual tests, to maintain continuous improvement.
