Search engine marketing is one of the advertising practices. Search engine marketing is good for marketing when there is a need for particular products and services. When there is less need or no need for products and services Social media marketing comes to help marketers with advertising. Search Engine Optimization is great for free traffic, SEM is good for faster results. Search engine marketing is classified into main three types called Search Ads( which is also called PPC), Display Ads, and Video Ads.
Classification of Search Engine Marketing
Search Engine Marketing can be classified into three main types. A digital marketer should choose a specific goal while advertising.
Search Ads(PPC)
Search Ads are great for advertising when there is a need for products and services. Google ranks show four Ads on the top of the Search engine result page and three Ads on the bottom of the search engine result page. Google doesn’t charge for showing search Ads on SERP. It charges when a person clicks on the Ads. Ranking of search Ads on various factors such as bounce rate, website experience, and the session started. The first search Ad shown in SERP is charged very less compared to the fourth search Ad in SERP. Search Ads are charged based on Pay per click or Cost per Click, So it’s also called PPC.
Display Ads
Display Ads are best for reaching your brand to many people at a very less cost. It creates brand awareness and reaches. Display Ads are charged based on impression called cost per 1000 impressions (CPI). It is shown on YouTube and Gmail plus it can be displayed on hundreds of websites that are partnered with Google for showing their ads. Display Ads are also called Image Ads.
Video Ads
YouTube is considered the second search engine with the highest traffic. Nowadays video content has more impact on people’s buying. Video ads are charged at a cost per view. It is one of the great sources of marketing for any business. Video ads can be subdivided into skippable video ads, non-skippable video ads, and Discovery ads. Skippable video ads can be skipped after watching them for five seconds, Non-skippable ads are short ads of six seconds that can’t be skipped, and discovery Ads which are shown on the top of search results.
Search Engine Marketing is having a higher conversion of ads due to the demand or the need present in the market. Which is the best among the three Ads of search engine marketing? Search Ads are considered best because google doesn’t charge for showing the Ad.
