Google Search Ads are the text ads shown on the Search Engine Result Page or search networks. It is a great option for showing ads in search engines. It is one of Search Engine Marketing ads. Text ads or pay-per-click ads are the other names of search ads. Search ads can be a bit more costly than other ads but there is a high chance of getting conversions from them.
Google search ads have various types of objectives or goals such as website leads, website traffic, local store visit, app installations, etc. There is also an option to create a campaign without any objectives, it is suggested to create any ads with an objective unless you’re an expert on google ads. When there is a conversation about goals, remember to install the HTML tags on your website for tracking of conversion. Search Ads can give a great boast to your sales unless they are clicked simply by the people.
Benefits of Search Ads
Search ads are amazing for a business to grow in a shorter time. When a search ad appears on the top of the Search engine result page, there is a high chance of people clicking it and landing on your home page. A plus point about PPC ads is Google charges for the click and not for the impression, so no clicks are useless. Several factors decide the ranking of PPC ads such as bounce ratio, website quality, and much more. A website which tops after calculating everything pays the lowest compared to all the other ads in the page. An ad ranking in the third or fourth position pays more for each click.
Structure of text ads
Google ranks ads on basis of various factors and ads with poor scores will be ranked below the search results approximately ten search results. Google shows four ads before the search results and three ads after the search results. Sometimes it ranks only in the bottom for some queries or keywords.
Search ads are great for driving sales, it is always better to go with search ads when there is a need for particular services or products. If you’re planning of setting up text ads contact an expert for your first PPC. D Magic is a digital marketing company in Bangalore providing search engine marketing, social media marketing, and web designing services at an affordable price. Contact us for getting your first PPC ad success.
